Private Labeling – 3 Important Reasons to Private Label

Private labeling is extremely popular in the cosmetic industry. With competition being so high many beauty supplies and salons have been doing something different. They are marketing and selling their own lines of products, while steering away from the national brands. Most people don’t realize just how easy it is to get started and how many benefits it can add to your business.

While many potential benefits exist there are 3 main benefits to private labeling:

1: Control

No one knows your customers better than you do. Carrying your own brand of products allow you to tailor your product selection to what your customers actually want. Size, packaging, product features such as fragrance and color, price and selection are just some of the areas of control you can have over your own product line. You have the ability to start as big or as small as you want.

2: Customer Loyalty & Branding

Every customer is important to the success of a business. Selling your own brands helps keep your customers coming back to you. The problem with promoting national brands, is so does everyone else. Once your customers start using your brand they are much more likely to come back to your business. Additionally, having your own line of products allows you create better brand recognition giving your business an identity.

3: Higher Margins

Typically the per-unit costs on products that are private labeled are much lower than national brands. Meaning you can sell your customers products at the comparable prices for a higher profit margin. Furthermore, depending on how price conscious your customers are, you could position your equal quality products at a lower price point while still maintaining an equal or higher profit margin.


 Why choose DeEnterprises for your Private Labeling needs?

  • We are the manufacturer
  • We have a wide range of products to choose from
  • Product can be customized to suit your needs
  • Fast turnaround (usual 8-10 business day production schedule – custom formulated products may be a little longer)
  • In-house printing capabilities
  • We deliver quality, consistent products every time.
  • Made in the USA.


For any additional information, or inquiries how to get your privately labeled brand on the market, contact us at [email protected] or call us (708) 345-8088.