During the spring of 1983 nail salon owners, Frank & Laura DeSantis, came across a new type of acrylic system. DeEnterprises was the first company to develop a low odor acrylic that cures in warm water. This process allowed the nail technician time to position the acrylic perfectly on the nail eliminating most of the need to file.

As time went on, the industry started to evolve and Asian Americans were becoming the prominent force in the nail industry. DeEnterprises welcomed the new salon owners providing valuable guidance on the day to day issues the new salon owners encountered. Now with over 9,000 customers, you can be confident with complete satisfaction and the quality of our products.

Today we continue to develop new products to meet the needs of our customers and their clients. We stand by our pledge to help customers every step of the way. Our products are formulated with high quality ingredients to deliver unmatched results. Our owners were salon owners and nail technicians, so we know the needs our customers.

We are nail technicians and salon owners ourselves and that has helped us to understand and anticipate the needs of our customers.