Our goal is to help make our customer's businesses better through integrity, reliability, and value.
Build beautiful and strong nails with our professional acrylic powders and liquids.
Get the perfect foundation for any manicure or pedicure with our essential prep products and tools.
Start with our excellent base coat and finish strong with our top coats for long-lasting wear and brilliant shine.
Treat your feet and perfect your cuticles with our soothing and effective products.
Find high-quality tools and accessories for every step of your nail care routine.
Our Bubble Gum Acrylic Powder allows you to create a bright pink nail. This powder delivers a classic, playful pink that remains a timeless color choice.
Fall in love with the limited edition DeEnti Valentine’s Day Bundle, featuring five premium acrylic powders designed to create the perfect romantic manicure.
Our Nude Shimmer Acrylic Powder is a new version of our top-selling Nude Acrylic incorporates beautiful shimmer and uses “peachy” pigments to create a dazzling cover shade.
Our Cover Pink Shimmer Acrylic Powder is a new version of our classic Cover Pink powder now includes a beautiful shimmer. It provides an opaque nude finish with delicate pink undertones and a touch of sparkle.
Preps nails for enhancements with superior adhesion. Fast-drying, low-odor formula ensures durability and easy application. Strengthens bonds, reduces lifting, and balances nail pH for long-lasting results. Perfect for pros seeking reliability.
Boosts adhesion for nail enhancements. Quick-drying, low-odor formula ensures strong, lasting bonds. Prevents lifting, primes nails effectively, and applies smoothly. Ideal for techs needing dependable, pro-grade performance.
Our UV/LED No Wipe Top Coat’s special formula cures completely without any sticky residue, creating a flawless, tack-free finish. It quickly strengthens manicures and protects against scratches and chips without needing any alcohol wiping after curing.
Stock your salons with quality products. We carry single use to bulk size products to best suit your needs whether you are an at-home salon or manage a franchise with hundreds of salons. We’re here to support your needs.
Buying in bulk saves time and money. All of our products can be sold in high volumes with substantial discounts. We partner with our wholesale beauty supply customers so they can offer premium MADE IN THE USA products. If you’re just opening up or filling your shelves. We’ve got you covered.
We have the capacity and capabilities to partner with companies who are looking to expand or improve their contract packaging needs. We can support small to large size runs on many beauty products. We’ll use our manufacturing and packaging experience and efficiencies to help get your products produced in a timely fashion. »Learn More«
DeEnterprises Co-Packaging
Two heads are better than one. In this case two companies are better than one. We partner with our co-pack customers so we can optimize how to best utilize our services. That partnership comes with all the benefits of having your own production without all the overhead required. We have placed care and thoroughness at the fore front of production.
With over 40 years of experience, DeEnterprises strives to help you make your business better. We use our expertise to provide you the knowledge about our products and helpful tips to make each experience better. Our quality products are priced to give your business deluxe quality products at low cost. Our Service Team is here for any questions you may have and can provide technical support for any projects you may have.
Because we are family owned and operated we find one of our greatest strengths as a company are our values. We align every action within our company with those values. This allows us to properly serve not only our customers, but also our staff, suppliers, and community. We can offer peace of mind along with great products, great service and great value.
We’re excited to talk with you and work together. Let’s make something beautiful.
How you store your brush can make or break your acrylic application.
Even a clean brush can pick up residual UV/LED exposure or debris if stored incorrectly, which affects how the powder flows, how the bead forms, and ultimately how smooth your set looks.
Proper brush care ...protects your tools and improves your results every single time.
💅 Never store your brush near LED or UV lamps — even if it’s clean, as exposure to light can cure leftover gel on the bristles.
💅 Avoid cleaning your brush with paper towels, even “lint-free” ones, because they can leave fibers that interfere with application.
💅 Store your brush slightly angled down, never horizontally, to prevent residue from seeping into the ferrule and damaging the brush.
These small adjustments keep your brush bristles in top condition, maintain the perfect pick-up, and ensure every bead melts and levels exactly as it should. It’s not just about hygiene — it’s about performance, consistency, and longevity of your work.
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Every buttery acrylic has a story — and ours starts in a garage.
We come from humble beginnings. Before DeEnti became known for some of the most buttery acrylics in the USA, our founders, Frank and Laura, were two innovators with one big idea.
They discovered a completely new ...type of acrylic system — the first low-odor formula that cured in warm water.
This breakthrough gave nail techs something they’d never had before:
✨ more time to position the bead,
✨ smoother application,
✨ almost no filing needed.
It was risky.
So risky they sold their house and put everything they had into starting the business and launching that first line.
DeEnterprises’ first production facility?
A garage.
Not a warehouse.
Not a lab.
Just two founders, a mission, and a formula they believed in.
Today, every jar of DeEnti acrylic is a continuation of that same obsession with chemistry, performance, and doing things the right way — even when it’s the hard way.
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The most requested looks right now are all about balance, softness, and intentional contrast. When shades are paired correctly, even the simplest manicure looks elevated and expensive.
These combinations work because they complement natural skin tones and nail structure instead of ...overpowering them. Clean prep and precise application matter just as much as color choice, especially if you want your manicure to stay flawless for weeks.
Timeless doesn’t mean boring. It means refined, wearable, and always polished.
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#nailtechlife #acrylicnails #powderacrylic #nailtechtips #naileducation #professionalnails #nailproducts #nailtechsupport
If you want to start doing acrylics but don’t know where to begin, having the right tools and products is everything. Beginner kits are only useful if they give you what you actually need to build clean, strong, and professional-looking nails. Skipping or substituting essentials can make learning... frustrating and slow your progress.
Here’s what you need to get started with acrylics:
🛠️ Monomer – the liquid that activates the powder
🛠️ Dehydrator – prepares the natural nail for better adhesion
🛠️ Powder – high-quality acrylic powder that flows smoothly
🛠️ 100% Kolinsky brush size 8 – for precise bead placement and control
🛠️ Extra-long nail tips – practice shaping and extension
🛠️ Thin resin – for overlays or design elements
🛠️ Files – for shaping and refining
🛠️ Bond – strengthens adhesion and prevents lifting
🛠️ Small dish/bowl – keeps your monomer clean and easy to access
🛠️ Top coat – finishes and protects your set
Starting with the right products makes learning easier, faster, and more enjoyable. Your technique improves when your tools actually work with you—not against you.
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A little hint of spring for your feed. 🌷✨
Using Nude Shimmer, Frost Shimmer, and Sunshine acrylics to help manifest spring. There is just something about that pop of yellow that has us longing for warmer days! ☀️
Thank you @sylvias_nailss and @setsthatimpress for the ...spring inspiration! Anyone else counting down the days until spring?
#deenti #acrylicnails #nailtech #nailinspo #deentiacrylicpowder
Do NOT use your new acrylic brush straight out of the package.
Most new acrylic brushes come crimped and coated with a factory starch to protect the bristles during shipping. If you dip it into monomer without removing that coating first, you’ll ruin the shape, contaminate your liquid, ...and wonder why your brush isn’t performing properly.
Here’s what you need to do first:
✨ Gently remove the plastic cap
✨ Use a lint-free wipe to softly massage the bristles and break up the starch
✨ Lightly brush it back and forth on a clean surface to release all stiffness
✨ Soak and wipe in clean monomer until the bristles are flexible and smooth
✨ Reshape the brush tip before your first bead
If you skip this step, your brush won’t pick up product correctly, won’t flex the way it should, and your bead control will suffer.
Your brush isn’t “bad.” It just wasn’t prepped.
Take 2 extra minutes to uncrimp it properly — your application will be smoother from the very first set.
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🎥: @nailsfordayze
DeEnti powders are designed to be both budget-friendly and beginner-friendly, which means you get buttery application without needing years of experience to control it.
A beginner-friendly powder should help you, not fight against you. When the product is made with clean, finely milled ...ingredients, everything from bead pickup to self-leveling becomes easier.
Here’s what makes a buttery acrylic beginner approved:
💛 Smooth, consistent texture that melts into place
💛 A bead that stays where you put it instead of running
💛 Even pigment distribution for clean blends and solid coverage
💛 A formula that allows easy shaping with minimal filing
When the powder works with your brush instead of against it, your sets look better, last longer, and cost you far less stress at the table — especially when you’re still learning.
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Doing nails isn’t just a job or a paycheck—it’s a craft, a form of creativity, and a labor of love. The best nail techs don’t just show up for hours; they show up with intention, care, and the drive to make every set look perfect. It’s that urge to create, transform, and bring confidence ...to someone else that makes this work so fulfilling.
Here’s why doing nails goes beyond the paycheck:
💅 Passion for artistry – every shape, color, and design is a chance to express creativity
💅 Satisfaction in transformation – seeing a client leave happy makes every detail worth it
💅 Precision and care – attention to cuticles, apex, and polish reflects true craftsmanship
💅 Connection – building trust and relationships with clients keeps the work meaningful
💅 Continuous learning – the urge to improve and master new techniques fuels growth
Nail techs don’t just apply product—they craft experiences. That drive to create beautiful, functional, long-lasting nails is what separates a hobby from a true profession and makes the work deeply rewarding.
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Understanding these common issues will save time, frustration, and product waste.
Here’s what can affect a smooth application:
⚡ Wrong liquid-to-powder ratio – too wet or too dry, and the bead won’t behave properly
⚡ Beads that aren’t given enough time to polymerize ...before placement
⚡ Low-quality powder that clumps, dries too fast, or self-levels inconsistently
⚡ Beads that are too big or too small for the area you’re working on
⚡ Brushes that aren’t clean, leading to drag or uneven flow
⚡ Incorrect brush technique, including angle and pressure
⚡ Room temperature that’s too hot or too cold, affecting setting time
⚡ Using a brush that’s the wrong size for the nail or technique
Even small changes in these factors can make a huge difference in how effortless your acrylic flows.
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