Our goal is to help make our customer's businesses better through integrity, reliability, and value.
Build beautiful and strong nails with our professional acrylic powders and liquids.
Get the perfect foundation for any manicure or pedicure with our essential prep products and tools.
Start with our excellent base coat and finish strong with our top coats for long-lasting wear and brilliant shine.
Treat your feet and perfect your cuticles with our soothing and effective products.
Find high-quality tools and accessories for every step of your nail care routine.
This vibrant mint green shade offers a refreshing, velvety smooth finish that perfectly captures a clean and modern aesthetic.
Introducing the new, larger 32 fl. oz. size of Nomma Plus Monomer! You can now get more of the high-quality liquid you trust in a convenient, bulk bottle.
Our Nude Shimmer Acrylic Powder is a new version of our top-selling Nude Acrylic incorporates beautiful shimmer and uses “peachy” pigments to create a dazzling cover shade.
Our Cover Pink Shimmer Acrylic Powder is a new version of our classic Cover Pink powder now includes a beautiful shimmer. It provides an opaque nude finish with delicate pink undertones and a touch of sparkle.
Preps nails for enhancements with superior adhesion. Fast-drying, low-odor formula ensures durability and easy application. Strengthens bonds, reduces lifting, and balances nail pH for long-lasting results. Perfect for pros seeking reliability.
Boosts adhesion for nail enhancements. Quick-drying, low-odor formula ensures strong, lasting bonds. Prevents lifting, primes nails effectively, and applies smoothly. Ideal for techs needing dependable, pro-grade performance.
Our UV/LED No Wipe Top Coat’s special formula cures completely without any sticky residue, creating a flawless, tack-free finish. It quickly strengthens manicures and protects against scratches and chips without needing any alcohol wiping after curing.
Stock your salons with quality products. We carry single use to bulk size products to best suit your needs whether you are an at-home salon or manage a franchise with hundreds of salons. We’re here to support your needs.
Buying in bulk saves time and money. All of our products can be sold in high volumes with substantial discounts. We partner with our wholesale beauty supply customers so they can offer premium MADE IN THE USA products. If you’re just opening up or filling your shelves. We’ve got you covered.
We have the capacity and capabilities to partner with companies who are looking to expand or improve their contract packaging needs. We can support small to large size runs on many beauty products. We’ll use our manufacturing and packaging experience and efficiencies to help get your products produced in a timely fashion. »Learn More«
DeEnterprises Co-Packaging
Two heads are better than one. In this case two companies are better than one. We partner with our co-pack customers so we can optimize how to best utilize our services. That partnership comes with all the benefits of having your own production without all the overhead required. We have placed care and thoroughness at the fore front of production.
With over 40 years of experience, DeEnterprises strives to help you make your business better. We use our expertise to provide you the knowledge about our products and helpful tips to make each experience better. Our quality products are priced to give your business deluxe quality products at low cost. Our Service Team is here for any questions you may have and can provide technical support for any projects you may have.
Because we are family owned and operated we find one of our greatest strengths as a company are our values. We align every action within our company with those values. This allows us to properly serve not only our customers, but also our staff, suppliers, and community. We can offer peace of mind along with great products, great service and great value.
We’re excited to talk with you and work together. Let’s make something beautiful.
DeEnti powders perform just as well as a strong foundation as they do in the main event. A well-formulated acrylic should support structure underneath and still look clean, smooth, and polished on top.
That versatility is what makes the difference.
✨ Smooth application that builds a ...clean, even foundation without bulk
✨ Self-leveling formula that reduces filing whether it’s underneath or on top
✨ Balanced strength and flexibility to support structure and long-term wear
✨ Consistent pigment and clarity for a polished final look
As a base, the powder gives you control to build a proper apex, clean sidewalls, and balanced structure. As a final layer, it delivers a smooth surface that enhances color, shine, and overall finish.
Using one reliable powder for both steps keeps your process more consistent, reduces product switching, and helps you achieve predictable results every time.
When your powder performs at every stage, your sets become cleaner, stronger, and more efficient from start to finish.
FOLLOW DeEnti for professional nail tips that save you time & money✨
#acrylicnails #powderacrylic #nailtechlife #nailtechtips #naileducation #professionalnails #nailproducts #nailtechsupport
We are so excited to announce that we’ll be at America’s Beauty Show, and we want to see YOU there!
We’re bringing the heat with live demos featuring the incredibly talented @nailsfordayze and @nataliemelchiori
Come hang out with us at our booth to:
🛍️ Shop all ...things DeEnti.
🎬 Watch live techniques and pro tips during our demos.
👋 Say hi! We’d love to meet you in person.
Can’t wait to see you there!!
#deenti #deentiacrylicpowder #americasbeautyshow #nailtech
Behind every “effortless” result is controlled technique, solid prep, and products that actually perform the way they should.
Because no matter how chaotic the day feels, the work still has to be clean.
What keeps your sets “fire” every time:
🔥 Proper prep that sets... the foundation for strong adhesion
🔥 Controlled liquid-to-powder ratio for smooth, predictable beads
🔥 Intentional apex placement for strength and balance
🔥 Clean cuticle work that makes the set look flawless from the start
Energy might come from caffeine—but consistency comes from skill, systems, and products that don’t slow you down. When your powder flows smoothly and your process is dialed in, even the busiest days feel manageable and your results stay professional.
Looking effortless is earned. Clean structure, smooth application, and strong retention are what make every set stand out—no matter how long the day’s been.
FOLLOW DeEnti for professional nail tips that save you time & money✨
#nailtechlife #acrylicnails #nailtechtips #powderacrylic #naileducation #professionalnails #nailtechsupport #nailhumor
And the Golden File goes to... 🥁
Congratulations, @brendagleenails 👑
You are our MARCH Instagram Nail Design of the Month Winner! Your set absolutely wowed us and gave us all those spring vibes! 🐞Be sure to give her a follow!
We have a few honorable mentions ...that you should also give a follow to: @meshellwilliams , @chantees_nailtique , @crissy._.nails and @nailsbysadiddy ✨
Thank you to everyone who entered—the competition was tough! Be sure to keep an eye out for the next DeEnti Contest! 💅🏻
#deentinailsmarch #deenti #deentiacrylicpowder
Daily habits will always determine how long those nails actually last. Retention is a partnership, not just a service.
Here’s what no nail tech can control:
🚫 Dry nails – not using cuticle oil daily leads to brittleness and lifting
🚫 Cleaning without gloves – chemicals ...and water break down product over time
🚫 Frequent hot showers – prolonged heat softens acrylic and weakens adhesion
🚫 Nail biting – constant pressure damages both the enhancement and natural nail
Even the best products and technique can’t override consistent damage from everyday habits. When nails are properly cared for at home, sets last longer, look better, and require less maintenance between appointments.
Education is just as important as application. When clients understand how their habits affect their nails, results improve—and so does their overall experience.
FOLLOW DeEnti for professional nail tips that save you time & money✨
#nailtechlife #acrylicnails #nailtechtips #naileducation #nailcaretips #professionalnails #powderacrylic #nailmaintenance
Acrylic naturally produces heat as it cures, but excessive burning usually comes from application factors—not just sensitivity.
Here’s how to handle and prevent it:
⚠️ Keep alcohol nearby and lightly spray the nail to cool the reaction
⚠️ Tell your client to speak up at... the first sign of tingling—don’t wait until it burns
⚠️ Avoid placing overly wet beads that intensify the reaction
⚠️ Make sure primer is fully dry before applying product
⚠️ Be extra cautious on thin nails or after a fresh soak-off
Burning happens because of a fast, intense polymerization reaction. When too much liquid or improper prep is involved, that reaction becomes stronger and more uncomfortable.
The goal isn’t just to react—it’s to prevent. Controlled bead consistency, proper prep, and clear communication with your client make all the difference in keeping the experience safe and comfortable.
FOLLOW DeEnti for professional nail tips that save you time & money✨
#acrylicnails #nailtechtips #powderacrylic #nailtechlife #naileducation #professionalnails #nailcaretips #nailtechsupport
🐰🌷 Happy Easter everybunny! 🌷🐰
Watch as Natalie sculpts the most adorable 3D bunny you’ve ever seen using our Color of the Month: Soft Pink. 🎀✨
Creating 3D flowers with acrylic is about control, timing, and using a powder that holds its shape. When your acrylic is too runny or sets too slowly, petals lose definition and the design looks flat instead of sculpted.
That’s where a well-formulated, buttery powder makes all the ...difference.
Here’s how to create clean, defined 3D flowers:
🌸 Use a slightly drier bead so it holds structure instead of spreading
🌸 Let the bead sit for a moment before shaping to allow partial polymerization
🌸 Use the tip of your brush to press and sculpt each petal with precision
🌸 Work one petal at a time to maintain control and symmetry
🌸 Clean your brush between beads to keep edges crisp and defined
With the right technique and the right powder, your designs stay sharp, elevated, and long-lasting.
FOLLOW DeEnti for professional nail tips that save you time & money✨
#nailtechlife #3dnailart #acrylicnails #powderacrylic #nailtechtips #naileducation #professionalnails #nailartdesign
Spring is in the air, and this set proves it. Fresh colors, soft tones, and clean structure come together to create a look that feels light, elevated, and perfectly in season.
A set like this only works when the foundation is right. Smooth application, proper apex placement, and controlled... product flow are what allow these colors and designs to truly shine. When the base is clean, everything on top looks more refined.
FOLLOW DeEnti for professional nail tips that save you time & money✨
#acrylicnails #springnails #nailtechlife #powderacrylic #nailtechtips #naileducation #professionalnails #nailinspiration
