Our goal is to help make our customer's businesses better through integrity, reliability, and value.
Build beautiful and strong nails with our professional acrylic powders and liquids.
Get the perfect foundation for any manicure or pedicure with our essential prep products and tools.
Start with our excellent base coat and finish strong with our top coats for long-lasting wear and brilliant shine.
Treat your feet and perfect your cuticles with our soothing and effective products.
Find high-quality tools and accessories for every step of your nail care routine.
Our Bubble Gum Acrylic Powder allows you to create a bright pink nail. This powder delivers a classic, playful pink that remains a timeless color choice.
Fall in love with the limited edition DeEnti Valentine’s Day Bundle, featuring five premium acrylic powders designed to create the perfect romantic manicure.
Our Nude Shimmer Acrylic Powder is a new version of our top-selling Nude Acrylic incorporates beautiful shimmer and uses “peachy” pigments to create a dazzling cover shade.
Our Cover Pink Shimmer Acrylic Powder is a new version of our classic Cover Pink powder now includes a beautiful shimmer. It provides an opaque nude finish with delicate pink undertones and a touch of sparkle.
Preps nails for enhancements with superior adhesion. Fast-drying, low-odor formula ensures durability and easy application. Strengthens bonds, reduces lifting, and balances nail pH for long-lasting results. Perfect for pros seeking reliability.
Boosts adhesion for nail enhancements. Quick-drying, low-odor formula ensures strong, lasting bonds. Prevents lifting, primes nails effectively, and applies smoothly. Ideal for techs needing dependable, pro-grade performance.
Our UV/LED No Wipe Top Coat’s special formula cures completely without any sticky residue, creating a flawless, tack-free finish. It quickly strengthens manicures and protects against scratches and chips without needing any alcohol wiping after curing.
Stock your salons with quality products. We carry single use to bulk size products to best suit your needs whether you are an at-home salon or manage a franchise with hundreds of salons. We’re here to support your needs.
Buying in bulk saves time and money. All of our products can be sold in high volumes with substantial discounts. We partner with our wholesale beauty supply customers so they can offer premium MADE IN THE USA products. If you’re just opening up or filling your shelves. We’ve got you covered.
We have the capacity and capabilities to partner with companies who are looking to expand or improve their contract packaging needs. We can support small to large size runs on many beauty products. We’ll use our manufacturing and packaging experience and efficiencies to help get your products produced in a timely fashion. »Learn More«
DeEnterprises Co-Packaging
Two heads are better than one. In this case two companies are better than one. We partner with our co-pack customers so we can optimize how to best utilize our services. That partnership comes with all the benefits of having your own production without all the overhead required. We have placed care and thoroughness at the fore front of production.
With over 40 years of experience, DeEnterprises strives to help you make your business better. We use our expertise to provide you the knowledge about our products and helpful tips to make each experience better. Our quality products are priced to give your business deluxe quality products at low cost. Our Service Team is here for any questions you may have and can provide technical support for any projects you may have.
Because we are family owned and operated we find one of our greatest strengths as a company are our values. We align every action within our company with those values. This allows us to properly serve not only our customers, but also our staff, suppliers, and community. We can offer peace of mind along with great products, great service and great value.
We’re excited to talk with you and work together. Let’s make something beautiful.
The truth is, quality isn’t about the price tag — it’s about the chemistry, the milling, and the consistency you feel the moment the bead hits the nail.
DeEnti powders were made for beginners who want control and for pros who need reliability.
Here’s what makes our powders... different:
💸 A buttery formula that melts smoothly with zero drag
💸 Easy application for beginners and advanced techs
💸 Strong retention that rivals (and beats) expensive brands
💸 Consistent colors with true-pigment payoff
💸 Performance that doesn’t change with the seasons
Most nail techs overspend because they think “higher price = better results.” But once you work with a powder that listens to your brush, flows evenly, and holds up for 3+ weeks, you realize real value comes from smart formulation — not luxury pricing.
Share this with a nail tech who needs to know this 💅
And FOLLOW DeEnti for professional nail tips that save you time & money✨
Your brush size matters more than you think. The right brush gives you control, cleaner bead placement, and smoother application — without overwhelming you.
💅 Best Acrylic Brush Sizes for Beginners
✔️ Size 8
Perfect for beginners who want maximum control.
Smaller ...beads
Easier to manage liquid-to-powder ratio
Great for practicing placement and precision
✔️ Size 10
Ideal once you’re more comfortable with bead control.
Picks up slightly larger beads
Speeds up application
Still manageable without flooding the nail
⚠️ Advanced Sizes
Size 12 & Size 14
These are better for experienced techs.
Hold more liquid
Create larger beads
Require strong control and fast placement
If you’re still learning, they can feel overwhelming and lead to over-wet application.
👉 What Matters More Than Size
100% Kolinsky bristles
Proper belly for liquid retention
Good snap and flexibility
Correct brush care and cleaning
Start with a size 8 or 10, master your bead control, then move up when your speed and confidence improve. The brush should support your technique — not make learning harder.
FOLLOW DeEnti for professional nail tips that save you time & money ✨
#nailtechlife #acrylicnails #nailtechtips #naileducation #acrylicbrush #nailtechsupport
🎥: @nailsfordayze
Because who doesn’t love a good shimmer?
Highlighting some of our newest additions: Dark Pink Shimmer and Pearl Shimmer! ✨
We took our fan-favorite Dark Pink and enhanced it with a beautiful shimmer for a bolder, high-glam finish. For this set, we paired it with our Pearl ...Shimmer Acrylic—which delivers that perfect opalescent, shimmery hue—the result is pure luxury.
We’re officially obsessed! 😍
#acrylicnails #deenti #deentiacrylicpowder #nailinspo #nailtech
If you’re a nail tech, you NEED powder that actually works with you, not against you. The right formula makes every set feel smoother, faster, and more controlled, so you can focus on precision instead of constantly correcting mistakes.
This powder is genuinely easy to use—so buttery ...that you don’t have to fight it. The product flows naturally, self-levels beautifully, and responds to your brush, letting you guide instead of push. That means less filing, fewer corrections, and stronger, cleaner sets every time.
Why techs fall in love with it:
✨ Silky, smooth texture that glides onto the nail
✨ Balanced polymerization for strength without stiffness
✨ Predictable bead behavior that makes shaping easier
✨ Less overworking required, saving time and effort
Once you experience the difference, you’ll see why so many nail techs keep coming back.
FOLLOW DeEnti for professional nail tips that save you time & money✨
#nailtechlife #acrylicnails #powderacrylic #nailtechtips #professionalnails #naileducation #nailproducts #nailtechsupport
Beginner nail techs often blame themselves for mistakes—bubbly beads, uneven shapes, or lifting—when the real culprit is inconsistent or low-quality powder. The right powder makes learning faster, more predictable, and far less frustrating.
Here’s why powder choice matters for ...beginners:
🎨 Consistent texture ensures every bead behaves the same, so you can focus on placement instead of fighting clumps
🎨 Balanced polymer ratios make nails strong but still flexible, helping you avoid cracks while practicing structure
🎨 Smooth, buttery powder self-levels, letting you guide the product instead of dragging it across the nail
🎨 Predictable setting time helps you learn timing for each bead without panicking
Poor powder hides mistakes and makes learning feel impossible, while quality powder encourages confidence, control, and results you can be proud of from day one.
FOLLOW DeEnti for professional nail tips that save you time & money✨
#nailtechlife #acrylicnails #powderacrylic #nailtechtips #naileducation #professionalnails #nailproducts #nailtechsupport
We’re launching our very first Nail Design of the Month — and one talented nail tech is winning FREE DeEnti products.
If you’ve been using DeEnti…
If you love creating buttery, flawless sets…
If your work deserves more recognition…
This is your moment.
🏆... February Winner Gets:
• 3 × 2oz powders of your choice
• 16oz Nomma
• 1 brush of your choice
How to enter:
1️⃣ Create a nail design using DeEnti products
2️⃣ Post & tag @deenti4u
3️⃣ Use hashtag #deentinailsfeb
4️⃣ Comment “ENTRY” under this post
Deadline: February 28
Winner announced: March 5
We’re looking for creativity. Clean application. Detail. Skill.
Tag a nail tech who NEEDS to enter this 👇
Let’s see what you’ve got. ✨
BONUS points if you used 100% DeEnti for the set 💅
Every buttery acrylic has a story — and ours starts in a garage.
We come from humble beginnings. Before DeEnti became known for some of the most buttery acrylics in the USA, our founders, Frank and Laura, were two innovators with one big idea.
They discovered a completely new ...type of acrylic system — the first low-odor formula that cured in warm water.
This breakthrough gave nail techs something they’d never had before:
✨ more time to position the bead,
✨ smoother application,
✨ almost no filing needed.
It was risky.
So risky they sold their house and put everything they had into starting the business and launching that first line.
DeEnterprises’ first production facility?
A garage.
Not a warehouse.
Not a lab.
Just two founders, a mission, and a formula they believed in.
Today, every jar of DeEnti acrylic is a continuation of that same obsession with chemistry, performance, and doing things the right way — even when it’s the hard way.
FOLLOW DeEnti for professional nail tips that save you time & money
Choosing the right shape not only makes your nails look beautiful, it also protects them from breaking and bending.
Remember, sometimes, a single hand can have a mix of nail shapes. In that case, pick a shape that balances strength, beauty, and longevity across all nails.
The ...right shape sets you up for a manicure that lasts longer and looks flawless.
FOLLOW DeEnti for professional nail tips that save you time & money
#nailshapes #russianmanicure #healthybeauty #aznails #luxurynailsalon #nailtips #manicurecare
We thought you needed a bigger option, so we brought out the 32oz Nomma Plus 🎉
It’s the same zero-yellowing, long lasing formual you love, just more of it!
Available now! 💅🏻
#deenti #acrylicnails #nailtechlife #nailsnailsnails
