DeEnterprises Blog

Angelic Gel Polish Application

DeEnterprises — Tue, 07 Feb 2012 00:08:11 +0000

Before applying any type of nail enhancements always remember to properly prepare your clients nails.

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Application Steps:
1.) Clean and sanitize your client’s hands and nails.

2.) Push back the cuticle and clean the surrounding nail plate.3.) Use a file to shape the natural nail.

4.) Gently remove the shine using a buffer.
5.) Remove all dust and apply PH Plus to the nail plate.

6.) Apply a layer of Angelic All-in-One Top and Base or Angelic Eternal Base Coat.

7.) Place hand in an LED light for 40 seconds or UV Light for 1 minute.

8.) Apply the 1^st coat of desired Angelic Gel Polish color – apply a thin layer from cuticle to free edge. Remember to seal the edges of the nail.

9.) Place hand in the LED Light for 30 seconds or a UV Light for 1 minute for lighter colors.

10.) Apply the 2^nd coat of desired Angelic Gel Polish color – apply a thin layer from cuticle to free edge. Remember to seal the edges of the nail.

11) Place hand in the LED Light for 30 seconds or a UV Light for 1 minute for lighter colors.
Apply a layer Angelic All-in-One Top and Base. (Angelic All-in-One top and base leaves the nail ultra shiny)

12) Place hand in an LED light for 40 seconds or UV Light for 1 minute.

13) Wipe off the tacky surface with alcohol.

Keeping Up With the Kar…Competition!

DeEnterprises — Tue, 20 Dec 2011 21:18:51 +0000

As for any business, it is always crucial to have customers in mind when developing a marketing strategy. What differs in a salon, however, is that customers expect you to constantly know what trends are happening. For the most part, customers of salons are reading fashion magazines, clicking on different beauty blogs, and hearing from their friends what celebrity is sporting what current fad. They expect to walk into a salon, tell the nail technician about a new manicure they saw, and walk out with their nails looking like a replica of Cameron Diaz’s from last week’s issue of InStyle.

Sounds a little demanding, right? Maybe. But in a world where there is a salon virtually around every corner, and trends are requiring more creativity than ever, keeping up with what’s ‘in’ is just one requirement of running a successful salon. Do your research. Read magazines. Practice, practice, practice! Once you’re in-the-know of what trends to expect customers to want, you can market your creativity in a way that many salons don’t bother with.

Now that you’ve mastered that reverse-French manicure, (amongst other trends,) you can begin putting it out there. Having a social media presence on Facebook and Twitter not only makes it easier for customers to find you and explore your talents via pictures, videos, statuses, and fellow customer comments, but it gives you search engine optimization (SEO) when consumers are trying to find you in a search engine. The difference in utilizing social media between successful businesses and not-so-successful businesses is that successful businesses give their brand a personality, much like they would a personal page. They post updates on specials and promotions, relevant news articles, pictures or videos on ventures the business has conquered, etc. Use social media in a way that makes customers look forward to seeing what has been going on in your business.

Just as having a social media presence is an imperative aspect of running a business these days, having a good website is equally important. Your website should show off your distinctive competency, whatever that may be.

The Truth Behind MMA

DeEnterprises — Tue, 20 Dec 2011 21:15:46 +0000

A Brief History - In the early 1970’s, when salons were first introducing artificial nail enhancers to consumers, Methyl Methacrylate (MMA for short,) was the go-to product for monomer liquids. At the time, there was no proper system of educating nail technicians and information was not available at the click of a mouse, much like it is today. That combination led to many salons using MMA, unknowingly causing damage to clients’ nails. After receiving numerous complaints of personal injuries associated with the use of MMA, including serious nail damage, deformity, or loss, contact dermatitis, and/or soreness and infection, the FDA decided to take action. Investigations of the complaints as well as consultations with medical researchers concluded that Methyl Methacrylate is an extremely dangerous substance when used in acrylic nail preparation. Why?

Because MMA is one of the strongest nail adhesives, breaking or jamming the nail can result in the acrylic as well as the natural nail breaking off entirely, sometimes leading to permanent nail loss.
MMA cannot be removed by product dissolvers. To remove the MMA, it has to be pried off the nail, also leading to serious nail damage and loss.

MMA is not, however, a human cancer-causing agent.In fact, MMA has been safely implanted in the body as bone repair cement.

The Solution

Since MMA was declared dangerous as a liquid monomer, salons have opted to using Ethyl Methacrylate (EMA), a substance that is free of the hazards associated with MMA. EMA has a larger molecule than MMA and is less able to penetrate the nail in the way MMA does. Additionally, EMA is one of the most researched monomers on earth. It can be found in household plastics, medical devices that can be placed in the body, and even the Cosmetic Ingredient Review Panel (CIR) declared that EMA can be used in retail nail products.